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HARVONI

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Since October 2014, HARVONI has been prescribed to over a quarter of a million people in the US to cure their Hep C.

The lanterns of the LET GO campaign celebrate the moment many of them let go of Hep C—and all of the uncertainties that come with it.

Under the auspices of Evoke Healthcare I was able to express this campaign through a responsive microsite.

In tandem with the LET GO campaign I also created a educational website HEP C HOPE to educate patients about HARVONI.

 
 

LET GO

Since October 2014, HARVONI has been prescribed to over a quarter of a million people in the US to cure their Hep C.

The lanterns of the LET GO campaign celebrate the moment many of them let go of Hep C—and all of the uncertainties that come with it.

HEP C HOPE

HEP C HOPE is an educational website made to educate baby boomers about being tested for HEP C and that Harvoni is the first cure for HEP C.

WEBSITE

EDUCATIONAL VIDEO